Wouldn’t it be great if you could improve the skills and knowledge of your best salesperson, clone them, get them to work 24×7, and pay them little or nothing?
Not just real estate developers, who are notoriously tight-fisted, but every business person would love this prospect. Well, now you can.
We’re not advocating slavery in any way, rather we want to free your employees of much of the routine tasks that go into dealing with real estate customers and prospective customers. Ready to get more productive and cost-effective? Bring in the chatbots!
What are Chatbots?
Advances in Artificial Intelligence (AI) and natural language processing (NLP) have given rise to bots that can simulate human-like conversations with users to a point where they are almost sentient in their interactions. This makes them good at handling a variety of customer service interactions. They can be programmed to respond to a variety of enquiries, provide immediate assistance and support, and complete certain tasks—for instance, handling objections, answering FAQs, and scheduling appointments.
There are many varieties of chatbots, including voice assistants, messaging bots, and website chatbots. They can be deployed on platforms, such as Facebook Messenger, WhatsApp, or Slack, and they can be integrated with your systems, such as customer relationship management (CRM) tools to provide a seamless and personalized user experience. And they can be customized to reflect your company’s brand and personality. Chatbots provide a cost-effective and scalable way for companies to provide 24/7 support to customers, while also improving efficiency and reducing response times. For these reasons, chatbots have become increasingly popular with real estate businesses.
Chatbot Capabilities
- Always on the go.
Chatbots are indefatigable. Since they neither eat nor sleep they can respond to customer inquiries at any time, day or night. Thus real estate chatbots can provide real estate marketing and sales departments with round-the-clock support to customers and prospects, even outside of normal business hours. - Quick Response:
Where your human customer service might need to “check and get back” to the enquirer, real estate chatbots can respond in real time, providing immediate answers to questions and concerns. This speedy response means your business will be more responsive to customer needs, leading to much higher overall customer satisfaction levels. - Personalization:
Chatbots use natural language processing (NLP) and machine learning (ML) algorithms to understand the context of a user’s question, and they can also analyze the user’s history—based on previous interactions, search history, or purchase history. This information allows chatbots to interpret the meaning behind a user’s message and make personalized recommendations or suggestions to users.
In addition, chatbots can also be programmed to ask qualifying questions to better understand the user’s needs and preferences, and personalize their responses.
The ability to provide personalized responses enables real estate chatbots to create a more engaging and satisfying user experience, which will lead to higher customer satisfaction, higher conversion rates, and greater loyalty.
- Qualifying Leads:
As we saw, chatbots can be trained to ask qualifying questions that can help understand the needs and preferences of potential customers. This information is invaluable in enabling sales teams to understand which leads are more likely to close in the short term and where they should prioritize their efforts. Focus on leads that are more likely to convert will improve the top line and customer satisfaction, as well. - Cost Savings:
Other than the initial cost of deploying one, chatbots cost you little or nothing. They don’t ask for salaries or perks and are available 24×7. In addition, their ability to handle routine enquiries and tasks helps free up other resources; for instance allowing sales teams to focus on more complex and high-value activities. This leads to significant cost reduction and higher efficiency for real estate sales businesses.
Conclusion
Overall, chatbots have the capability to help real estate sales teams provide better customer service, increase efficiency, effect cost savings, and improve the overall customer experience. As chatbot technology continues to evolve, we can expect to see ever more innovative real estate chatbot applications in the industry.
