How Real Estate Websites can be Digital Marketing Game changers
Websites are essential components of every digital marketing strategy for business in every industry. Real Estate developers in particular stand to gain tremendously from making their websites central to their digital marketing campaign. Consumers today are matured to the digital experience and very much prefer to do as much of the sifting and shortlisting of their choices from the comfort of their homes or offices, on their laptops or, increasingly, mobile devices. Every business stands to gain from having and leveraging their website properly. This article looks at the general advantages as well as benefits specific to real estate developers
How websites boost digital marketing efforts
A website provides a central location from which you can run all of your digital marketing initiatives. It’s offers a place for you to attract potential customers and provide them with desirable information about your business, what you have to offer, and why they should pick you as their provider.
Websites for Real Estate Businesses can act as lead generation mechanisms too, enabling you to capture and develop leads. You can use forms, newsletters and other devices to gather valuable information about your customers; information that you can use to tailor your messaging for maximum ROI.
Websites offer excellent opportunities to make powerful positive impressions. Have important certifications, endorsements, awards to showcase? CSR or sustainability efforts to talk about? Your website is a great way to display them to maximum effect.
Your business has a personality of its own and your website plays a critical role in communicating this to your potential customers. Use it to create positive brand equity, which goes a long way towards building premium into your pricing as well.
Building the ideal website
- A staggering 83% of web searches happen on mobile devices. This is a major factor in Google’s SEO algorithms too. So, make sure your website is responsive, mobile-friendly and easy to navigate. This also means it must load quickly. All of this will help improve the user experience, making it more likely that people will stay longer on your site and explore more pages.
- Use your Real Estate website to showcase your developments and/or services. Make it easy for people to learn about what you offer, and include high-quality photos and detailed descriptions.
- Use your website to capture leads. You can do this by including forms or calls to action (CTAs) that encourage visitors to sign up for your email list, request a quote, or schedule a consultation.
- Use your website as a hub for your social media and other marketing efforts. Link to your social media profiles, and consider integrating social media feeds onto your website.
- Use your website to publish educational or informative content, such as blog posts or articles. This will help establish your business as a thought leader in your industry, and ultimately also help improve your search engine ranking.
- Use your website to run online promotions or contests. This is a popular lead generating mechanism, helping help drive qualified traffic to your site and generate valuable leads.
- Finally, you can use your website to track and analyze your marketing efforts. There are many tools available that can help you understand how people are finding and interacting with your site, such as Google Analytics.
How websites can improve digital marketing ROI for Real Estate businesses
- Establish your credentials. Present your certifications, any awards you may have won, endorsements you may have received, media mentions you may have earned. All of these help establish your brand and give potential customers a reason to choose you as their provider.
- Showcase your properties: Use your website to highlight the properties you have developed or are currently developing. Include high-quality photos, detailed descriptions, and any relevant information (e.g., location, amenities, floor plans).
- Capture leads: Make it easy for visitors to contact you or request more information about your properties. You can do this by including forms, calls to action (CTAs), or contact information on your site.
- Publish educational content: Share industry insights, market updates, and other relevant information on your website. This can help establish your business as a thought leader in the real estate industry, and can also help improve your search engine ranking.
- Use your website to promote special offers or promotions: If you have any special deals or promotions on your properties, be sure to highlight them on your website. This can help drive traffic to your site and generate more leads.
- Integrate with social media: Link to your social media profiles from your website, and consider integrating your social media feeds onto your website. This can help you reach a wider audience and drive more traffic to your site.
- Analyze your website traffic: Use tools like Google Analytics to understand how people are finding and interacting with your website. This can help you identify areas for improvement and better target your marketing efforts.
