There is no doubt that technology has—and continues to—disrupt the way the world works, plays, and does business. And like all businesses that depend on strategic marketing to grow, Real Estate developers have been quick to adopt certain technologies.
One platform that has gained widespread popularity in recent years is WhatsApp.
With over 2 billion active users worldwide, WhatsApp offers an excellent opportunity for developers to connect with potential buyers. In this article, we will explore how real estate developers can leverage WhatsApp to their advantage.
From pre-sale to post-sale and beyond
WhatsApp can be used at every stage of the real estate development process. Let’s begin by looking at how it can be used during the pre-sale phase.
Sales powerhouse
WhatsApp allows developers to connect with potential buyers in a more personal way. Using multiple channels—both offline and online, developers routinely gather massive data sets on their customers. Once this data has been properly segmented—say by demographic, budget, or lifestyle preferences, a developer can create discrete WhatsApp groups, where they can share project updates, and property details, and engage with potential buyers.
This not only helps build trust but also ensures that potential buyers are kept up-to-date on the latest developments.
During the sales process, WhatsApp can be used to schedule property viewings, share virtual tours, and pre-emptively address any queries that potential buyers may have. This helps streamline the sales process and makes it easier for developers to keep track of their customers, or those who have expressed interest in a particular property.
The best CRMs are designed to enable the integration of WhatsApp with internal systems. This makes the process of creating and sending messages to customers and potential buyers very simple.
Check one of the best CRM utilizing the full potential of WhatsApp – eBuildAuto
Post-sales support
WhatsApp is not just a great sales tool, it is also excellent for building enduring relationships. Once a property is sold, WhatsApp offers a useful channel to engage and interact with the buyer. For example, developers can use WhatsApp to send updates on construction progress, generate demand letters, follow up on payments, and handle any post-sale queries.
From a marketing perspective, WhatsApp can be used for lead generation, initiatives like Referral Campaigns, Promotional Activities, and, of course, to build brand awareness.
Developers can create WhatsApp groups using details obtained through their marketing activities, like offline/online advertising, channel partners, emails, etc.
Sales teams can use these groups to share new property launches, promotions, and discounts. Additionally, WhatsApp can be used to send targeted messages to potential buyers based on their preferences and interests. This personalization is highly effective at converting enquiries into sales.
Apart from connecting with potential buyers, WhatsApp can also be used to interact with other stakeholders such as contractors, architects, and real estate agents.
For example, a developer can create a WhatsApp group for project stakeholders where they can discuss project updates, timelines, and deliverables. This helps ensure that everyone is on the same page and helps streamline the development process.
Conclusion
WhatsApp provides a cost-effective opportunity for real estate developers to connect with potential buyers and streamline the development process. From pre-sales to post-sales and beyond, WhatsApp can be used at every stage of the real estate development process. Not only can the platform be used to build trust, streamline the sales process, and maintain a relationship with buyers, but it is also a great tool to help build brand awareness and connect with other stakeholders such as contractors, architects, and real estate agents. With the world becoming increasingly connected through technology,
WhatsApp is an excellent tool for real estate developers to reach their target market.
