Easy and effective ways digital marketing moves to grow your real estate business
1. Build a good website
Your website anchors much of your digital marketing efforts. Start by ensuring the content is interesting, accurate, and helpful. The design and navigation are equally important. A well-designed website will increase your online visibility and help you reach a wider audience.
From the outset ensure your website is optimized for search engines. This means writing high-quality content using relevant keywords and employing other SEO tactics like meta descriptions to improve your website’s ranking on search engines.
You can use your website for a variety of actions, including:
Showcasing your properties: Your website can serve as a virtual showroom where potential buyers can view photos, videos, and descriptions of your properties.
Generating leads: Your website can be used to capture leads by offering free resources, such as guides and newsletters, in exchange for contact information.
Providing valuable information: Your website can provide valuable information to potential buyers, such as local real estate market trends, neighborhood guides, and financing options.
Improving customer experience: Your website can improve the customer experience by providing easy-to-use search filters, detailed property descriptions, and virtual tours.
Establishing credibility: A professional-looking website can help establish your credibility as a real estate professional and make potential buyers more likely to work with you.
Creating a platform for communication: Your website can be used to communicate with potential buyers, answer their questions, and provide personalized recommendations.
Overall, a well-designed and optimized website can help you grow your real estate business by generating leads, building your brand, and improving the customer experience
2. Use social media
You must harness the power of social media to promote your properties. For starters, share photos, videos, and descriptions of your properties on social media platforms like Facebook, Twitter, and Instagram. Create and post useful, informative, and entertaining content to gather followers and build a community around your brand. You can also run advertising campaigns on these platforms to generate enquiries quickly.
3. Invest in pay-per-click advertising:
Pay-per-click advertising (PPC), like Google Adwords, can help you reach potential customers who are searching for properties online. PPC is a good way to boost visibility of a new brand while you wait for your organic efforts to deliver results.
4. Use email marketing:
Despite regular predictions of its imminent demise Email marketing is alive and still delivering results. It’s a familiar, cheap, and effective way to reach potential customers and promote your properties. Email marketing can be an effective way to keep your brand top-of-mind with your audience, generate and nurture leads, and stay connected to your existing customers.
Here are some ways you can use email marketing to improve your real estate business:
Start by building an email list of potential subscribers as per your research. You can start off by offering freebies like an eBook or free participation in a webinar to get them to share their email addresses. Once you have a list, it’s time to segment it based on demographics, behavior, interests, etc. This will allow you to create more targeted email campaigns that resonate with each category.
The next logical step is to create valuable content. examples include industry news, how-to guides, case studies, or exclusive promotions.
Use catchy subject lines to get your subscribers interested enough to open your emails. But make sure the subject line accurately represents the content of the email.
Remember to personalize your emails by using your subscribers’ names and personal information. This will make your emails feel more relevant.
Optimize for mobile. Statistics show that more than 70% of all emails are opened on mobile devices, so it’s important to optimize your emails for mobile viewing.
Finally, test and analyze your emails, for example, use different email formats, subject lines, and content to see what works best with your audience. Run analytics to track your results and make improvements to your email campaigns over time.
5. Conduct virtual tours and videos
Virtual tours and videos can help boost your business’s digital marketing ROI by enhancing the customer experience and increasing engagement. You can use virtual tours and videos to showcase your properties in a more immersive way than static photos or descriptions. Audio-visuals give potential customers a better experience of what it would be like to live or work in the spaces you are promoting. Not only do they create a more interactive experience, virtual tours, and videos can increase engagement with your brand and help keep your audience on your website longer.
Providing a more detailed and accurate representation of your properties, will ultimately help your customer make more informed buying decisions and shorten the buying journey.
Virtual tours and videos can save time and resources that would otherwise be spent on in-person showings or consultations, and since they can be easily shared via links on social media, email, and other digital channels, they increase your reach.
6. Collaborate with influencers
Partnering with right influencers can help you reach newer audiences, build strong brand recall , establish credibility, and generate more leads. Influencers who have established themselves as experts in the real estate industry can help build credibility for your brand and position you as a trusted authority. If your desired audience belongs to a specific niche an influencer in that area can help you target those audiences more effectively. Influencers can help garner social proof through positive reviews, testimonials, etc. and help convince others to consider your offerings.
7. Offer incentives
There’s no tool as effective at getting attention as the word “FREE”. Offering incentives like discounts, free ebooks/webinars, or free consultations can encourage potential customers to reach out to you.
Incentivizing social media campaigns can also help generate brand equity in a broader audience.
8. Utilize chatbots
Chatbots have come a long way. With NLP and AI capabilities you can now build a near-sentient chatbot. Chatbots can free up your human resources, eliminate manual errors, and are on-call 24×7. Chatbots are especially invaluable at providing quick and efficient customer service to existing and potential buyers.
9. Monitor, analyze, adapt
As the popular saying goes, there is no management without measurement. So ensure you track your digital marketing efforts, analyze results, and adjust your strategy and campaigns as needed to achieve better results.
